Event Proposal Essay Example | Topics and Well Written Essays - 4500 words

Event Proposal - Essay Example ns inherent in the days of the yore, either because they do not get the time or chance to engage in historical research or studies or because they find the entire process to be boring and drab. However, if an era is presented to an audience in a movie format, accompanied by a commensurate opportunity for fun and pleasure, it could safely be assumed that a majority of the people will prefer to vouch for such an event. Herein, lays the conception of an event by the name 1920s NIGHT. The idea is to organize a 1920s movie night followed by any after show party. The movie to be presented will be The Gatsby that is not only typically representative of the 1920s society, but the themes inherent in it also have a contemporary appeal. A survey was conducted to gauge the people interest in such an event. Forty Five of the 60 participants voted in favour of such an event and the same number agreed to participate in both the sections that is the movie and the after movie party. Thirty three of t he participants agreed to participate in both the sections, besides, twenty eight participants agreed to pay for the movie and the party, 7 agreed to pay only for the movie and 28 agreed to pay only for the party. Also, surprisingly, 50 of the 60 participants agreed to dress up in consonance with the theme of the proposed event that is 1920s. To begin with, the location of the event has been selected while taking into consideration the convenience of the target audience (Watt 2003, p. 190). The primary objective is to enhance participation and to dilute the dropout rate (Watt 2003, p. 190). All the participants will be contacted in a personalized way and the marketing and communications activities will be designed while focusing on a pragmatic segmentation of the target audience (Varey 2002). The pricing of the event has also been so designed to offer the apt pre registration incentives, thereby encouraging the participants for both the movie and the after movie party. A continual