McDonald Case study Essay

Comparing with other(a) competitors in the supply industry, McDonalds has developed into one the giant and well-nigh famous truehearted viands restaurants in the institution. At present meter, McDonalds is the worlds largest fodder overhaul retailers offering services to customers, in the same time they argon keeping opening new shops all over the world every day. However, even though their business is keeping increasing, but they as well met some ostracise messages from consumers or other parties, such as their products is non unwellnessy, forage they exitd go away cause corpulency to the puerility.From relative estimation, it shows that obesity setting and the qty of those grave children have been increasing rapidly throughout the world. More seriously, childishness obesity rate in the country of Australia is the highest in the world. From this consideration, it is much demand to analysis relationship between the stead strong nutrient and the obesity. Here, I leave fool the example of McDonalds to research in detail 2.0 compend of case (McDonald fast sustenance)There argon lots of hoi polloi entrust be consumed in McDonalds., roughly, at that place atomic number 18 more(prenominal) than 30 meg customers volition be served in McDonalds restaurants around the world. Accordingly, McDonald in any case achieved large(p) success, especially comparing with other not so famous correspondent competitors. But due to fast regimens unique expression of business, such as their unique food ingredients, material used and formulation method, wad think fast food get out be the briny cause for the obesity, typically for children, because they like the taste of such fast food a lot and consumed a lot too.In Australia, according to the study, there are about 25% of children in Australia are obese or overweight nowadays, while that was just 5% in the 1960s. The study from Australias Child Youth Help shows that the overweight pre coachers aged four historic period rose from 3.2% for boys and 3.5% for girls, to 4.1% for boys and 5.8% for girls in two hundred2. Also according to many scholars and nutritionists reflection, it is not hard to know that the fast food provided get out be the main reason for causing childishness obesity.Since obesity has lots of minus effect to the wellness of the people, and especially for childishness, comparing with normal adults, childhood leave alone be the centralise for parents or relative health institute to move over attention on. As relative research shows that fast food will generate relative higher fats etc, so becomes one of the main causes of acquiring child fat. For McDonald, due to their signifi stackt achievement, together with their multi-advertisement, makes people, child is more known with them, on the contrary, this type of condition to a fault makes McDonald become the target of complaints of childhood obesity. 2.1 Questions 1 McDonald relationship with childh ood obesity Due to the cause of the obesity, McDonalds relationship with child and parents becomes much tight.There are lots of people complain this giant food seller, because they have provided to many fast food to children, which cause them failed to be healthfully growing. In which, their variety type advertisement also become the target for people to blame. Because advertisement will fuck off neat feeling and positive to the consumer, especially when child get to know the advertisement, they will be much easily to be attracted by the contents, therefore, they will be much easily tend to take such advertising food. In the meantime, since they are short of the knowledge to judge and get to know more detail of the products, is itgood, or will it bring bad effect to health once eats. So in the way, McDonalds advertisement becomes the target of peoples blaming.As far as I am concerned, it is not doubt that McDonald will hold the direct responsibility, because they are the food prov iders, and they are the persuader to make children like their food by advertisement. But in the meantime, childrens parents shall also have the responsibility. Normally when the child go in to the McDonalds shop, they will accompanied by their parents or elder person, at this point, when the children do not have the knowledge and the ability to tell the negative of the fast food, their older accompanier shall point out in time, also shall provide necessary guide in selecting the food. 2.2 Questions 2. The impact of McDonalds merchandise publicizing will bring lots of effect to consumers, and for McDonalds trade because close of their advertisement contents will be designed by professional, who will be able to make the contents of the advertisement will be much attracting to their consumer, and when they target children, normally, the effect of the advertisement will work. Also they will design relative program to present their products to consumers.2.2.1 Impact of McDonalds mark eting on individual consumers It is well-known the principle of the treatment to the people in McDonalds that people are the key to the success of McDonalds. To individual consumers, McDonalds celebrate the childrens birthday with them.The parties are fun, Hassie-free and make for dandy memories to give an impressive and unforgettable experience for each of the individual customers in it. Customers can choose from two great-value packages, each offering games, entertainment and meals, and with more than 200 committed birthday party restaurants Australia-wide, there are plenty of nearby locations to choose from. Additionally, there is online booking for the convenience of the customers, which is even easier to give the trivial customers a party theyll love.2.2.2 Impact of McDonalds marketing on other business and society Apart from the great favorable impact of McDonalds to the individual consumers,McDonalds itself also shed indispensable impact on other business and society as a whole. There are 267 franchisees and 9,000 suppliers serving as business partners in McDonalds Australia alone (McDonalds Australia Corporate responsibility & Sustainability Report 2010). Therefore, the great gross sales in McDonalds will no doubt generate vast increase to the sales of those business partners to a large extent.2.3 Question 3 Social marketings influence to childrenSocial marketing will contribute and furbish up a lot to the consumer through variety type of approaches, and it can be clearly known from the example of McDonald. The great success of McDonalds is basically because of its establishment and implication of its responsibility to do whats right. To better take away out this responsibility, McDonalds takes several measures as the societal marketing list below (1) Productive outline of high fibre products.The quality of the products is the life sentence thread of an enterprise. From this consideration, McDonalds places this to the first of the other four criteria. (2) Price strategy of reasonable price. To be in(predicate) in the furious competition of fast food industry, McDonalds implicates the marketing strategy of low price and content uniform price. (3) Service strategy of clean and speedy service. The cleaning of the food in McDonalds has closed connection with the health of the customers, especially that of the childrens. small-arm clean and speedy service provides convenience for the necessity of busy customers.promotional strategy oriented with ads. The promotional strategy in McDonalds is instead simple but quite effective, mainly with the strategy of ads publicity to fashion sensational effects. (5) Cultural strategy of accustoming to the local culture. McDonalds maintains its own look of diet and also adapts to the local culture to invent food of the traditional distinguishing features (Nestle & Jacobson, 2000).Through the measures above, McDonald try to widely present their products as top as possible to the cons umers, also their products will be accompanied with good service which will greatly influence the consumption intendance and habit of their customer, in which children are also the most part, therefore children will naturally like to eating in McDonald. 2.4 Question 4. Opinion of advertising for kids and other solutions for childhood obesity in Australia 2.4.1 Problems ofadvertising for kidsThe advertisements of McDonalds are always aimed at evoke more customers, especially to the little children. McDonalds enticing their children customers to want its food by applying free toy giveaways. The ads of McDonalds are both in TV or other publications produce various attractive pictures and images to captivate the children to it from their visual to their gustatory sense. 2.4.2 Other solutions to wreak childhood obesityTo solve childhood obesity, several strategies are decided as followed More focus must be placed on the group prevention quite a than the individual treatment and tra ining. In order to change the diet and behaviour in the family, it is critical whether to depend on the family and the society. The effect of the individual instruction such as the fat farm and summer camps will be very limit without the long term support from the society and school (Allison & Webe, 2003). School must be the major part of the prevention of childhood obesity. The government must make no efforts to control childhood obesity. How to join forces with the food industry is one of the parts of the strategies (Berg,Buechner& Parham,2003).2.5 Trend of the fast food industry in AustraliaThe fast food industry in Australia has achieved its great success in recent years. The social and industrial status of fast food industry has been gradually established and become more important. The scales of both the industry and the enterprises are increasingly broadening, and the quality and standard are upward(a) evidently. In a word, the development of fast food industry is measurele ss in the long run.All around Australia, fast food is not simply a commodity it is also a representation of the westerly or American. If it wants to help explain its attraction, McDonalds should innovate its quality as well as the foods themselves to match the advancedemand of the society. Australian business environment was so complicated that foreigners could not hope to blend on their own, in such circumstance, only those enterprise matching with the consumer need will be survive. On the whole, Australian consumers treat fast food restaurants as leisure centers and tend to stay longer than do most Americans.In the meantime, other type food, like rice is more than a simple grain it is imbued with symbolic meanings and is perceived as sacred by many Australians. The style of food does not fit easily into the existent Australian food system, so McDonalds, if can operated in a more healthy way for their food by improving step by step in innovation, it can be easier to be accepted. 3.0 ConclusionIn conclusion, McDonalds is believed the giant of the fast food industry. It has achieved great success in its sales and the fame all over the world. However, together with its great success, McDonalds also creates serious problems to the society, in specific the childhood obesity. It is estimated that the prevalence of obesity and overweight children has been increasing rapidly throughout the world. And the rates of the childhood obesity in the country of Australia are the highest in the world.Its beginning relates to the starts of a new semipolitical era, on in which local interests challenge the authoritarian rule of the chauvinistic Parethy, in this way, the Golden Arches arrive just as Australia reaches takeoff as a major player in the global electronics and computer markets. To many consumers in Australia, McDonalds meant something the leisure and easy, and people prefer it. So in order to advance their business, but in the same time, not to bring the negative side to the consumer, especially children, it is part of McDonalds responsibility to take care of their products, trying best to find good method or innovation to catch the problem of causing serious state of childhood obesity, that is certain measures are in great need to be interpreted to solve or affiliate the situation.It is also believed that with better responsibility taken, and with pay off marketing, trying to stick the principle of right goods is the base of good marketing, then the fast food industry will be successful forever.ReferencesAllison,D.B. & Weber,M.T(2003). Treatment and prevention of obesity what works, what doesnt work, and what might work. LipidsBerg,F., Buechner J. & Parham E. (2003). Guidelines for childhood obesity prevention programs promoting healthy weight in children. Nutr Educ EbhavMcDonalds Australia Corporate Responsibility & Sustainability Report 2010Nestle,M.& Jacobson,M.F(2000). Halting the obesity epidemic a public health policy approach. Publ ic Health Rep