“Success is ninety-nine percent failure.” – Soichiro Honda

Firstly, there argon many standards in defining victor. According to the Dictionary. com, success is the attainment of wealth, position, honors, or the like. It means that each psyche has his or her level of success, which means whatsoever populate would destine they are success when they earn a large amount of m stary some would prefer a high social status some would canvas as having a happy family or achieved their personal ending. un lucky person, on the other hand, it is a feeling that people are disappointed when their goal or achievement cannot be reached.To be able to reach achievements, ill could be recitation as a barping-stone toward success. In other words, Failure is the mother of innovation. The underlying implication shows that each calamity is a step along the road to success. People should experience what they have learnt from failure one condemnation they failed they could use the failure as a lesson and learn from what they have failed, use it to gain experience and move toward success.For instance, every person cannot run forward they learn how to walk, and they must have the feeling of pain for improvement, and they also request to learn how to stand up wherever they fell. Thomas Edison said, Genius is one percent inspiration and ninety-nine percent perspiration. He had tried to a greater extent than 1000 experiments before he came up with a successful invention. His hearing loss did not disturb him from investing, and he did not give up and still thought the deafness could help him more concentrate.His example is one of the scoop to represent that one should never give up before success. If this reiterate put into marketing, one marketing strategy will not pull in us to be success and never be the best way of life to run a business. As the market keeps changing internationally from time to time, companies should not give up to innovate new strategies to fulfill customers unavoidably or improve their products regardi ng the market changes. When the companies suffered from economic downturn, some of them will consider to close down however, some of hem will try to let on new market strategies to stay in the market if they can think from other aspects. Conclusion In conclusion, Success is ninety-nine percent failure is extremely related to human beings, it is because everyone may not be successful if they do not failed in their life. Everyone has different meaning of success, but people should not give up when they failed, they should to have solution to overcome problems.