'Health Care Solutions Case Study Answers Essay\r'

'1.Assess the authoritative strategy of HCOS toward its close to critical market (mid-sized mendelevium office).\r\nThe current strategy of HCOS towards mid-sized physician’s offices is to ontogenesis their market sh ar and profits by expanding the operation to the point that HCOS is nearly everywhere that there are mid-sized physician’s offices. This â€Å"increased market share by expansion” approach has worked for the most part. They lay down expanded operations to pout roughly all main cities in the united States and thereby acquired a considerable packet of the market share in the third- political party (small to mid-sized) physician’s office focus industry.\r\nThe pillars of HCOS’s approach to getting and retaining clients are to deliver superior customer improvement along with a high feel of products and answers. This was a intimately strategy in part. The expansion strategy has worked by change HCOS to gain more customers. However, HCOS has recently find slowed growth and the loss of brand- in the altogether melody at an increasing rate. Their competitors are lovable contracts over them. Their client’s feedback is that their at once superior trains of customer service (competitive edge) engender declined.\r\n2.Can you offer any suggestions on how HCOS flush toilet improve its relationships with existing customers and develop new business opportunities more effectively?\r\nIt is pop off that with the expansion of their operations, HCOS has lost the high level of customer service that they were delivering to their clients when they were smaller. A yoke of theories need to be examined in go on detail to come to an accurate coating that can be acted upon. As the physician’s offices put one across grown they grow incrementally required more and more from HCOS’s sales people. It is possible that the current sales force is spread too skimpy to cater to the increased needs of antecedence customers along with those of the rest of the region including new contracts.\r\nIf this is the case, one possible solution is to rent more sales people to cover the gaps. At this point, HCOS has a solid aggregate of experienced salespeople (more expensive salary) they can influence from the previous hiring model and hire good sales people that do non have a healthcare flat coat (less expensive salary) which can be mentored by the existing sales force.\r\nAnother theory that needs to be examined is whether or not the experienced sales force has manifestly become complacent making 80k per division on average and have cut their attention to customer service and to acquiring new contracts. If this is the case, the sales people that have become complacent need to be put on notice by hiring new salespeople and possibly reassigning existing accounts to those who authorise them based on merit, such as those who acquire the most new accounts at bottom a year or th ose who perk the most accolades for excellent levels of customer service from their clients.\r\n'