Nokia Brand dimensions.

2.3 Nokia place dimensions In this essay, I will go deeper in Nokias make strategy by looking through its foursome mail dimensions: brand nature, brand positioning, product strategy and brand promoting through advertising 2.3.1 Brand personality. An important key that Nokia uses to get on its brand effectiveness is developing a unique brand personality. Lets make a comparison between Nokia and its strongest competitor, Motorola. As tam-o-shanter Harbert of Electronic trading magazine has put it: If Nokia Corp. were a person, it would be young, sexy, sophisticated, hip and for the most part with it. Ask analysts to personify Telefon AB L.M. Ericsson-even its name is stiff--and youd get an austere, conservative, middle-aged Swedish engineer. So, generally, what does Nokia stand for? Nokia has expound many personality characteristics for its brand, al iodin employees do non arouse to remember every characteristic. They do, however, have to remember the boilersuit impr ession of the list of attributes, as one would when thinking closely someone one has met. As the strategical focus is on customer relationships, the Nokia personality is like a trusted friend. twist friendship and trust is at the meat of the Nokia brand. The Nokia brand personality is: -Characterized by trust, dependability, understanding, and caring - A friend is in that billet for you, treats you with respect, is comfortable, is someone you like, and is an enjoyable person with whom to spend time. A end in point - Nokia 5110, the first off mobile holler that utilizes in writing(p) substance abuser Interface, shows an easily understandable icon coterminous to words that divulge it quickly won user betrothal in a short while, people went crazy more or less it and marvel at the user friendliness it has. It is also the first mobile phone that includes a simple yet influence game --Snake. This adds up to the frenzy, other than that, changeable... If you want to get a full es! say, night club it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper